Jelena Gvozdanović (MA in Graphic Arts) is a creative director, designer and copywriter with more than 12 years of experience in various projects (packaging, print, direct marketing, advertising…). She graduated Graphic Design in 2002 at the Faculty of Graphic Arts, University of Zagreb. In the same year she started working for the TRIDVAJEDAN agency as a designer and, a year later, as a copywriter. The last four years Gvozdanović worked as a creative director. She is the owner of the Papir & Olovka studio for creative communication since 2012 and was awarded many national and international awards.