Roba in Croatian means ‘goods’, ‘things’, but it also means ‘clothes’. Branka Šćepanović, a Zagreb-based fashion designer, founded the Roba brand together with Maja Šimunović in Zagreb in 2007 with a very selfish intention – to make clothes that would fit them perfectly. Along the way, the selfish intention became appealing to other people. They use ultra-soft leather to show off their brilliant tailoring. Behind every collection there is a story that comes from a mix of mundane and performance art.